MOTORING NEWS - In the heart of the Western Cape, one dealership has redefined what it means to be a market leader. Shorts Commercial, established in 1988, isn’t just selling trucks—it’s building partnerships, powering businesses, and setting the benchmark in customer service.
Holding the number one position in sales within their area of responsibility, Shorts demonstrates how nearly four decades of grit and innovation have shaped them into a trusted partner.
From sixth place to market leader
When Grant joined the dealership in 2006, Shorts was ranked sixth in the region. Fast-forward to today, and it dominates the market. The turning point came in 2015 when Grant stepped into the role of Dealer Principal, bringing sharper focus on customer relationships, service quality, and long-term vision.
“We’ve worked very hard to get to number one,” he says. “It’s thanks to a team that goes the extra mile every single day to ensure customer satisfaction.”
More than a dealership
What makes Shorts different is its transformation into a true one-stop service hub. Beyond truck sales, the dealership offers:
- Panel beating and a state-of-the-art paint booth
- Truck body manufacturing and customization
- Brake testing and wheel alignment facilities
- 24-hour roadside assistance
By housing everything under one roof, Shorts minimizes downtime and maximizes value—giving transport operators a partner they can rely on.
Powered by people
The backbone of Shorts’ success is its team. Many employees have served for over two decades, reflecting deep loyalty and shared purpose.
Standout names include sales consultants Billy Flattery and Carolize Shorts, Parts Manager Bramley Mabee, Aftersales Manager Fredrick Muller, Foreman Joseph Short, and Panel Beating Manager Rudi Olivier.
“There’s an expectation on every staff member to go the extra mile,” Grant explains. “It’s not just a slogan—it’s who we are.”
Relationships first
At Shorts, trucks are just the beginning. Sales teams regularly visit customer sites to understand their operations before recommending solutions.
“We don’t just sell a truck—we sell a relationship,” says Billy.
Aftersales is equally strong, with reliable parts availability, expert technicians, and even relicensing services, ensuring customers stay on the road with confidence.
Rooted in the community
Shorts isn’t just a dealership—it’s part of the Western Cape community. From supporting local initiatives to serving industries like the world’s largest ostrich farming sector, the business has woven itself into the fabric of regional life.
This community-first approach has built deep trust that extends far beyond transactions.
Looking ahead
Despite its market dominance, Shorts has no plans to slow down. Expansion of its truck body manufacturing division and strengthened partnerships are already in motion.
“For us, success is seeing both our staff and our customers happy,” says Grant. “We’re excited about what the future holds.”
A dealer that goes the extra mile
Shorts Commercial is more than the Western Cape’s leading UD Trucks dealership. It’s a story of resilience, growth, and people-powered success.
By putting customers and community at the centre, Shorts proves that when you invest in relationships, leadership follows naturally.
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