KAROO NEWS - South Africans’ appetite for chicken is at an all-time high. The country’s poultry industry is today worth more than R27 billion a year, and continues to grow rapidly.
READ: Advice on becoming a poultry farmer
More than one billion broilers are slaughtered per year and average per capita consumption of chicken meat is currently more than 33kg.
These figures help to explain why there are so many opportunities in the industry today. And the really good news for a small- and medium-scale producer is that he/she can also profit from this burgeoning demand by starting his/her own poultry business, and earn a sustainable and growing income.
The facts speak for themselves. Although at first glance the industry might seem to be dominated by large-scale producers, as many as 25% of all broiler chickens supplied to the market are produced by small- and medium-scale growers.
This means that these suppliers have a market share currently worth more than R6 billion a year.
