ENTERTAINMENT NEWS - Barbie® has announced the expansion of its Fashionistas® line with 15 new and diverse Ken® dolls, featuring three body types – slim, broad and original – and a variety of skin tones, eye colours, hairstyles and modern fashion looks.
The new Ken dolls join an expanded Barbie® Fashionistas® line, making it the most diverse fashion doll line in the marketplace.
In 2016, Barbie introduced three new Barbie body types – tall, curvy and petite – along with new skin tones, eye colours, hairstyles and countless on-trend fashions and accessories.
The Barbie brand has always reflected the times, so modernising Ken is the next step in the brand’s evolution to offer more diverse products
“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” said Lisa McKnight, Senior Vice President and General Manager, Barbie. “Evolving Ken was a natural evolution for the brand and allows girls to further personalise the role they want him to play in Barbie’s world.”
The new Ken dolls will be on shelves in SA by the end of 2017
The line includes 15 new Ken dolls with three body types, seven skin tones, eight hair colours, nine hairstyles and modernised fashions, ranging from casual business attire to athletic wear. The brand is also introducing 25 additional diverse Barbie dolls. These dolls join the 100+ diverse looks launched in the Barbie Fashionistas line in the last three years.
The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally and was named ‘Doll of the Year’ at the Toy Industry Association’s Annual T.O.T.Y. Awards. Diversity continues to roll out across brand content, marketing and product, including the Fantasy, Entertainment and Careers segments.
Source: All4Women.
